Our team was tasked to create a DTC website for brand new Vitafusion Kids smoothies. I led the charge on design for this project, working to leverage a highly visual approach to copywriting (shoutout to our strategy team!) and creative executions. Using custom icons, engaging photography, and video animations to create a cohesive world for for us to tell the brand's story around an exciting new product. 

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Our work for Vitafusion Kids was honored with a GDUSA Digital Design Award. This web design for the launch of kids vitamin-boosted smoothies had to deliver instantly and grab attention to drive trial for the new product line. As such, we designed a bold & impactful digital experience, with a unique and engaging flow to the mini-site.