Promotional Card Game

FLIP is a tarot-style brand challenging card game from  1HQ. With 44 hard question cards across 4 suits that look at challenging areas of process, market, consumer & brand, and 4 WILD cards that are ways we come in to help strategically FLIP your perspective when it's needed.

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I spearheaded the design process, crafting distinctive icons, detailed illustrations, and a cohesive, one-of-a-kind identity for the FLIP project. To bring the brand world to life, our team created unique scenes to capture the subject of each wildcard. We crafted immersive scenes representing each wildcard’s theme. Photographer Shelby Del Vecchio expertly captured our vision through stunning imagery featured.