Breyers embarked on a brand redesign to connect with a new generation of consumers while honoring its rich heritage. As one of the lead designers, I guided the project from concept through execution, ensuring a seamless transformation that balanced modernity with tradition.

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Our goal was to create a cleaner, more beautiful pack design that would stand out on shelves without losing

the essence and spirit of the brand that generations of families have loved. We developed a comprehensive system for flavor navigation, a cohesive photography style and an overall refreshed brand world.

 

The result is a more cohesive, modern, and engaging Breyers brand that honors its classic roots but speaks directly to today’s families—encouraging them to share a bowl of ice cream and create new memories together.